Reports of a robust market were made by both established galleries and younger participants. 175 galleries from 35 territories made the tenth edition the most international event produced by the organisation to date. In the region of 55,000 visitors were welcomed to the fair during the five-day event, a number that ensured both visitors and galleries had the best possible experience.

Fair directors Matthew Slotover and Amanda Sharp were very pleased with the success of the fair: ‘It has been a great year for us, to be back in our Regent’s Park home after the success of Frieze New York has been a delight and the energy in London this week has been unparalleled. The quality and focus of the galleries’ presentations at Frieze London has been higher than ever and we’re very pleased that this has been rewarded by strong sales.’

Reported sales highlights included: Hauser and Wirth selling Paul McCarthy’s White Snow Head (2012) within minutes of opening for $1.3 million; White Cube placing Damien Hirst’s Destruction Dreamscape (2012) for £500,000; Andrew Kreps selling a multi-panelled installation
of paintings by Ricci Albenda for $200,000; Sprüth Magers Berlin London selling Jenny Holzer’s installation Blast- (2012) for $525,000 and George Condo’s Red Profile (2012) for $325,000; Victoria Miro Gallery had particular success with Yayoi Kusama, selling Universe RYKP (2012) in the region of $500,000. Newcomer to the fair Stevenson Gallery were rewarded by the acquisition of Nicholas Hlobo’s Balindile I (2012) by the The Outset/ Frieze Art Fair Fund to Benefit the Tate Collection. In the new section Focus, for galleries under ten years old, Galeria Plan B made sales within the first hours of the fair with works by Adrian Ghenie and Victor Man selling for €35,000 each. Frame, for galleries under six years old, remained a favourite for collectors and curators alike with a number of galleries selling out within the first day, including Take Ninagawa’s paintings by Yukiko Suto. Another draw in Frame was François Ghebaly Gallery, selling their Mike Kuchar drawings for $6,000 each.

Gallery Response

Mollie Dent-Brocklehurst, Managing Director at Pace London commented, ‘This year has been particularly exceptional for Pace London. We were both present at Frieze and Frieze Masters and are pleased to confirm that sales have been robust. We notably sold to European, American, Middle Eastern, Russian and even Brazilian collectors.’

Stefan Ratibor, Director, Gagosian: ‘We had a terrific fair. Both Frieze and Frieze Masters were quite brilliant.’

Iwan Wirth of Hauser & Wirth was similarly enthusiastic: ‘Within minutes of the fair opening, we had sold McCarthy’s White Snow Head, and by the end of the first day, we had sold over 20 intimate reliefs by Hans Josephsohn. To add to all of this, we also had Anri Sala’s incredible Clocked Perspective and a group of Josephsohn’s sculptures on view at Frieze Sculpture Park, both of which looked amazing in Regent’s Park.’

Sprüth Magers Berlin London reported significant sales including Jenny Holzer’s installation Blast (2012) for $525,000 George Condo’s Red Profile (2012) for $325,000 and collage pieces by Sterling Ruby, priced between $135,000 – $175,000 all of which sold to European and Asian collectors. Monika Sprüth and Philomene Magers commented: ‘We have had great success, selling works by George Condo, Cyprien Gaillard, Jenny Holzer, Barbara Kruger, Jean-Luc Mylayne, Sterling Ruby, Cindy Sherman and Rosemarie Trockel. This is our tenth year at Frieze – it’s an important fair for us and we are impressed every year.’

David Kordansky was rewarded for a solo showing of Jonas Wood: ‘Frieze was an amazing experience for us this year. We were successful in introducing Jonas Wood’s work to new audiences from both the collecting and curatorial communities. The level of conversation was high as visitors were able to engage with the complete range of the artist’s work.’

Alex Zachary added, ‘Frieze London is an essential part of our programme. This year we have made many new contacts and sales have been excellent. It has been an energetic and lively fair, with the overall quality of works being exceptionally high. We are proud to be a part of Frieze.’

Sadie Coles was another person pleased: ‘Sarah Lucas has been a massive hit this year both with her sculpture and photographs for which we’ve had huge interest. Spartacus Chetwynd’s pieces have attracted everyone from small children to international collectors. Sam Durant’s mirror pieces always do well in this context too. This year has been particularly strong in terms of international visitors whom we’ve seen in large numbers.’

Lehmann Maupin commented: ‘We are always delighted to participate in Frieze as it never disappoints. Within hours of opening, we had placed major works by the gallery’s artists in important international collections. It was our first time presenting the work of Liu Wei, and we couldn’t be more pleased with the excitement his new paintings generated.’

Thomas Dane of Thomas Dane Gallery benefitted from an acquisition from the Outset/Frieze Art Fair Fund: ‘We have had another excellent year at Frieze and were very pleased to have taken part in the first ever Frieze Masters which has really changed the ecosystem of the fair. They have done a great job. Tate’s purchase of a Caragh Thuring via the Outset Fund/ Frieze Art Fair Fund was great news for us and for Caragh. Equally the strong interest in Jean-Luc Moulene, which is not easy work, has been hugely gratifying. We have been very committed to Frieze from the start and it gets better and better.’

Alison Jacques was rewarded by her considered display of works: ‘We took a different approach this year with a more focused displays on a few of our gallery artists, from the young – Saul Fletcher – to the mid-career – Fernanda Gomez – to Lygia Clark. Showing work in such a concentrated way really worked for us and it’s been a very successful fair; we’ve met many different people this year so it’s been fantastic for connections.’

Once again Frieze proved itself to be a place to see and discover the most exciting works.

Gordon Veneklasen of Michael Werner said: ‘We are very pleased that our first sale was a James Lee Byars performance from 1974 to a major foundation. The performance was first done in London in 1974. We also sold works of Per Kirkeby, Enrico David, Michael Williams, Sigmar Polke, and Aaron Curry.’

Contemporary Fine Arts: ‘It’s been really good as we’ve shown young Berlin artists who have sold really well. It’s the first time we’ve shown their work together like this and it’s been recognised by collectors – some of whom we knew already and others who are new contacts.’

Victoria Miro remarked, ‘I can only say positive things. We’ve had success with all our artists and the market has been surprisingly strong. The fair is truly contemporary with many cutting-edge pieces.’

Galleries in both Frame and new section Focus also received an energetic response. Frame is the section of the fair for galleries under six years old showing solo artist presentations. The Frame galleries selection is advised by curators Rodrigo Moura and Tim Saltarelli. Frame is sponsored by Cos. Focus is a new introduction this year having first debuted at Frieze New York and is open to galleries under ten years old showing up to three gallery artists.

Felipe Dmab of Mendes Wood commented: ‘It has been a great pleasure to be a part of this fair. Frame is an interesting opportunity to cultivate a dialogue around one artist and unusually enriching for a fair. It’s our first time here and has been beyond anything we imagined. The people we’ve met have ranged from curators, collectors, gallerists, museum directors. The way the whole fair operates is great; it’s an environment where everyone understands the importance of the event.’

Carlos Ishikawa’s Vanessa Carlos remarked, ‘Frieze is a place where you don’t have to compromise. Ed Fornieles’ project has received so much attention proving that Frame is an amazing platform for an artist unlike any other context. This fair is conducive to taking a risk – you don’t have to make a choice between the commercial and the experimental it’s possible to be both of these things at the same time. We’ve even had a real kiss on our stand!’

Take Ninagawa was another gallery who benefitted from the format of Frame: ‘It’s my second time in this section at the London fair and every time I have a really good experience. I sold everything immediately to buyers from all over the world: collectors from London, Switzerland, Belgium, Israel and Japan. Last year I showed a performance piece and as a result the artist was included in the Guangzhou Biennale earlier this year – you make connections here like nowhere else.’

Mother’s Tankstation’s Finola Jones commented: ‘What this fair can really offer like no other is that a young artist of serious ability can be noticed in a significant way.’

Focus participant Bruce Haines of Ancient and Modern remarked upon the quality of visitors to the fair: ‘Every day I met interesting people, right through the weekend too. In terms of people and connections it has been our best Frieze.’

Mihaela Lutea of Plan B was delighted by the new section: ‘The positioning of Focus has been really very good in cultivating positive reactions. This section gives us the possibility of building our profile in the perfect context. We wanted to introduce artists that may not be so well known and have sold most of the work we brought with us.’

Andreiana Mihail was also positive: ‘People here have been interesting not only in buying but also supporting Romanian artists, I’ve met very important museums and institutions with a real intellectual interest. At Frieze London I have been pleased that Ion Grigorescu has received full recognition of his practice. Focus is a great platform and allows galleries like us to participate in a sustainable way.’

Frieze London 2012 Stand Prize

Winner of the Frieze London Stand Prize were Vitamin Creative Space. Zhang Wei was delighted by the recognition that the Prize brings with it: ‘It was a surprise as we are not a big gallery; Frieze is a place that rewards us for exploring what can be done in a commercial context. We think of the fair not just as a place to sell but as a platform to connect with the global art community. Frieze gives the right context for experimentation.’

For the fourth year Champagne Pommery have sponsored the Stand Prize. The following international curators and critics selected the winning stand; Alex Farquharson, Director, Nottingham Contemporary, Nottingham, November Paynter, Associate Director of Research and Programs, SALT, Istanbul, and Doryun Chong, Associate Curator, Department of Painting and Sculpture, MoMA, NY.

Outset/Frieze Art Fair Fund to Benefit the Tate Collection

The Fund, which this year celebrates its tenth anniversary, enables Tate to acquire works for the national collection from London’s Frieze London. This year the following works have been acquired: Hideko Fukushima, Ko 8 (1963) from Taka Ishii Gallery, Tokyo; Nicholas Hlobo Balindile I (2012) from Stevenson, Cape Town and Johannesburg; Caragh Thuring, Arthur Kennedy (2012) from Thomas Dane Gallery, London; and Jack Whitten Epsilon Group II (1977) from Zeno X Gallery, Antwerp.

Collector response

Luiz Augusto Teixeira de Freitas remarked: ‘Once more Frieze exceeded my expectations. The amazing concentration of galleries with a high-quality of artists is always the main reason to come back every year. Of course also the quality of shows around London during the fair makes it an unmissable event.’

Sascha Bauer was particularly appreciative of some the younger galleries: ‘Frieze was energetic with solid presentations of artists in the Frame section. There was an exciting mix of established galleries and new names. Alex Zachary and Peter Currie had a dynamic booth and Algus Greenspon did a brilliant job combining historic and younger artists. I must say that it was also nice to be at a fair and have one of the best meals of my life at the Rochelle Canteen!’

Anita Zabludowicz said, ‘As always Frieze outdid themselves this year, the contemporary fair continues to be one of the foremost fairs where collectors, curators, artists and the public can see and buy some of the best art in the world. We added one significant installation and several new works to the collection from local and international artists and are consistently impressed by the professionalism and quality of Frieze.’

Tony Salame was another person pleased: ‘This year Frieze was a truly extraordinary event. The fairs were overhelming and even though I spent four days at the fair I felt that it wasn’t enough and I could have stayed longer. The whole London experience was memorable with so many great shows, such a lively art scene and so many wonderful events.’

Nadia & Rajeeb Samdani said of the event: ‘Frieze in London is our favourite fair and it is not just a fair but also a reunion for collectors from all over the world and this time Frieze Masters was an absolute treat too.’

Bob Rennie and Carey Fouks noted, ‘Frieze Masters was a very civil experience. Then you walk over to the unbridled energy of Frieze London, this year one plus one did equal three!’

Gastone & Maria Teresa Chelini added, ‘Since 2003 we have not missed a single edition of Frieze and we are glad to be at the tenth fair. Frieze has dramatically changed our approach to art and has given us the opportunity to acquire great artworks and discover new artists. It will be always be an unmissable event on our agenda!’

Ulrich Köstlin commented: ‘Frieze delivered on its promise of fresh and contemporary. I discovered some great new artists for myself and enjoyed the generous and relaxed atmosphere in the tents and in the park.’

Museum Groups

Museum Groups visited from: American Patrons of Tate, New York; Amis du Mamco, Genève; Art Club, Vilnius; Art Institute of Chicago;
The Art Society, Belgium; Asia House, London; Berenberg Art Advice GmBH, Düsseldorf; British Friends of the Art Museums Israel; Bundesankaufskommission, Berlin; Camden Arts Centre, London; Centre Pompidou, Paris; Contemporary Art Society, London; Courtauld Institute, London; Deutsche Guggenheim, Berlin; Dulwich Picture Gallery, London; Dutch Masters Foundation; Fundação Bienal de São Paulo; Fundación Arte Y Mecenazgo, Barcelona; Fundación Olga Y Rufino Tamayo, Mexico; Galerie nationale du Jeu de Paume, Paris; Guggenheim, New York; Hayward Gallery, London; ICA, Boston; Kunsthistorisches Museum, Vienna; La Maison Rouge/Fondation Antoine de Galbert, Paris; LACMA, Los Angeles; MACBA, Barcelona; MAXXI, Rome;MCA Chicago; MOCA LA; MoCA, Miami; MoMA, New York; MoMA, Warsaw; MUAC, Mexico; Museo d’Arte Contemporaneo Roma; Museu de Arte Moderna de Sao Paulo; Museum of Contemporary Art, Denver; New Museum, New York; Outset Israel; Outset London; Palais de Tokio, Paris; Parasol Unit, London; Photographers Gallery, London; Power Plant, Toronto; Royal Academy, London; SAHA, Istanbul; Serpentine, London; SFMoMA, San Francisco; Tate, London; The Wallace Collection, London; V&A, London; Vancouver Art Gallery; Whitechapel, London; Whitney Museum, New York.

Sculpture Park

The Sculpture Park at Frieze London 2012 was selected by Clare Lilley, Director of Programme at Yorkshire Sculpture Park. Lilley put together an ambitious selection of works, offering a rare opportunity to see a significant group of public-scale sculpture by internationally recognised artists. The 2012 Sculpture Park was the largest-ever presentation of outdoor sculpture at Frieze London and was supported by yoox.com

Lilley’s selection featured work by some of the most acclaimed international sculptors working today, both established and emerging. Lilley said of her experience, ‘The feedback has been incredibly generous – for me it was important that artists, galleries, collectors and the public had a full and robust experience; no other international art fair has such a powerful outdoor entity, giving pleasure and energy to so many. To see works by different generations of artists rubbing shoulders with each other was a joy and I loved introducing to collectors some unfamiliar artists, both young and old. The turning autumn leaves and the shifting light made every day a different experience.’

Sales included a new work by Andreas Lolis, 21st Century Relics, Composition in 9 Parts (2012) shown by The Breeder Gallery. Founder
of the gallery Stathis Panagoulis was enthusiastic, ‘Every year the Frieze experience is getting better and richer. We places every single work we brought by artist Andreas Lolis including the Sculpture Park installation in the opening minutes of the fair to a prominent New York collection.’

Frieze Projects

Frieze Projects is a unique programme of artist commissions realised annually at Frieze London. Frieze Projects is curated by Sarah McCrory and supported by the Emdash Foundation with additional support from Maharam.

The artists commissioned to create five site-specific works for Frieze London were: Thomas Bayrle, Aslı Çavuşoğlu, DIS magazine, Grizedale Arts / Yangjiang Group and Joanna Rajkowska. The winner of the Emdash Award 2012 was the Belgian/American artist Cécile B. Evans, who is based in Berlin. Evans’ winning proposal took the form of an audio guide to Frieze London accompanied by a holographic ‘host’ Simon Schama.

Participation in the Projects was strong this year with Over 1,000 people served at Grizedale events and shops; 250kg of mortadella served to visitors, exhibitors and security guards and knitted carrots sold out from the Grizedale Honesty Shop.

Frieze Talks

Brian O’Doherty, Tino Sehgal, Lynne Tillman, Marina Warner and John Waters all took part in Frieze Talks 2012. Frieze Talks is a daily programme of keynote lectures, panel debates and discussions that takes place in the auditorium at Frieze London. It is presented by Frieze Foundation and programmed by the editors of frieze magazine: Dan Fox, Jörg Heiser and Jennifer Higgie.

Over 240 guests attended the talk by John Waters and across the whole programme Frieze Talks hosted an estimated 1,200 guests.

Frieze Film

A daily programme of artists film took place in the auditorium at Frieze London. Curated by Sarah McCrory, the artists commissioned to make new work for Frieze Film this year were: Bertrand Dezoteux, Patricia Esquivias, Jimmy Merris, John Smith and Wu Tsang & Nana Oforiatta-Ayim. Frieze Film 2012 will be available to view online at Frieze.com

Deutsche Bank
Michele Faissola, Member of the Group Executive Committee and Global Head of Asset & Wealth Management at Deutsche Bank, added: ‘We are delighted to support Frieze London for a ninth consecutive year. Frieze’s continuing success and its ability to attract those interested in the newest ideas is one of the many ways Deutsche Bank engages with the world.’

— End.

Press Contacts:

UK, Europe & ROW
Scott & Co.
tel: + 44 (0)7808 222 879

US & Americas
Shayna McClelland
Black Frame
tel: + 1 212 226 2196
smcclelland@framenoir.com

Frieze Contact:
Belinda Bowring
tel: +44 (0)20 3372 6135
belinda.bowring@frieze.com

Images:
http://flickr.com/photos/friezepress

Editors’ Notes

Frieze London is one of the world’s leading art fairs, Frieze London took place from 11–14 October 2012 in Regent’s Park, London and featured 175 of the most forward-thinking contemporary galleries from Los Angeles to Berlin, London to Beijing. Frieze London was founded in 2003 by Matthew Slotover and Amanda Sharp.

Frieze Masters is a carefully selected presentation of over 90 of the world’s leading galleries. The fair gives a unique contemporary perspective on art of all ages. Coinciding with, and within walking distance of Frieze London, Frieze Masters took place 11–14 October 2012, Gloucester Green, Regent’s Park, London, and is sponsored by Deutsche Bank.

Rodrigo Moura is a curator, editor and art writer. He has worked as a curator at Inhotim (Minas Gerais, Brazil) since 2004 and previously he was a curator at Museu de Arte da Pampulha. Moura has written extensively on arts and culture for Brazilian newspapers and international art press.

Tim Saltarelli is a New York-based curator and writer who has organised exhibitions in the United States, Canada and Europe. Until the end of 2010, he was Director at Elizabeth Dee Gallery. He is presently a Helena Rubinstein Curatorial Fellow at The Whitney Museum of American Art Independent Study Program, New York.

Frieze Foundation is a non-profit organisation established in 2003, Frieze Foundation is responsible for the curated programme at Frieze Art Fair, comprising artist commissions, talks, films, music and education. Since 2003 Frieze Foundation has produced 97 new works from 132 artists. For more information see: friezefoundation.org

Emdash Foundation was founded by Andrea Dibelius in 2010, and supporting Frieze Projects for the second year, the Emdash Foundation
is a not-for-profit foundation dedicated to promoting new ideas across disciplines from artistic and cultural projects to scientific research. The em dash indicates a pause to reflect and to review – before a clear statement often taking a new direction, follows. Just like the em dash, the Emdash Foundation facilitates new ideas, new impulses and new thoughts. Emdash Foundation’s activities are motivated by philanthropy, a love for the arts and a commitment to supporting new ideas and emerging talent.

Sarah McCrory has been the curator for Frieze Foundation since late 2009 and has been responsible for the Projects and Film at Frieze London for the past three years. In 2009 McCrory, with Curator Daniel Baumann was a Frame advisor and has previously worked in not-for-profit and commercial galleries. McCrory is known for her support and work with emerging, young and underrepresented artists.

Clare Lilley is Director of Programme, Yorkshire Sculpture Park. Lilley holds a degree in the History of Art from the University of Manchester. She joined Yorkshire Sculpture Park in 1991 and since 2010 has had lead responsibility for exhibitions and projects, the collection, and public engagement. Projects and published material include: Simon Armitage, Brandon Ballengée, Brass Art, Mel Brimfield, James Lee Byars, Anthony Caro, Liadin Cooke, Leo Fitzmaurice, Carlos Garaicoa, Stefan Gec, Andy Goldsworthy, Kenny Hunter, Bethan Huws, Tania Kovats, Sol LeWitt, Shirin Neshat, John Newling, Jaume Plensa, Peter Randall-Page, Joel Shapiro, Sarah Staton, William Turnbull, James Turrell and Winter/ Hörbelt. Clare is a board member of Site Gallery, Sheffield. She has spoken at a number of international symposia on the state of contemporary art and has judged numerous awards, including this year’s Paul Hamlyn Awards for Artists (2012).

The Outset Contemporary Art Fund is a philanthropic organisation dedicated to supporting new art by bringing private funding from their patrons, partners and trustees to public museums and art projects.

World’s leading contemporary art galleries

With exhibitors from 35 countries the tenth edition of Frieze London is the most international event organised by Frieze; confirming the fair’s position as one of the world’s leading contemporary art events. Participants this year include galleries from territories including Argentina, China, Columbia, Hungary, India, Korea and South Africa.

Frieze London is a carefully selected presentation of 175 of the most forward- thinking contemporary galleries and will present new work by over 1,000 of the world’s most innovative artists. This year the fair is once again housed in a bespoke temporary structure designed by architects Carmody Groarke.

The tenth edition features a new section: Focus, open to galleries established after 2001, showing up to three artists. Focus was first introduced at Frieze New York, which took place 4–7 May 2012 in Randall’s Island Park, Manhattan. The Frame section of the fair is dedicated to galleries under six-years old, showing solo artist presentations. The selection of the 25 Frame galleries was advised by curators Rodrigo Moura and Tim Saltarelli. Frame is supported by COS.
This year, coinciding with Frieze London, Frieze also introduces Frieze Masters, a new fair with a contemporary perspective on historical art. Together the crossover between the two fairs will make London the focus for a broad international art audience.

Frieze Projects

Frieze Projects is a unique programme of artists’ commissions realised annually at Frieze Art Fair. Frieze Projects is curated by Sarah McCrory and supported by the Emdash Foundation with additional support from Maharam.

The artists commissioned to create five site-specific works for Frieze London are: Thomas Bayrle, Aslı Çavuşoğlu, DIS magazine, Grizedale Arts / Yangjiang Group and Joanna Rajkowska. The Projects programme includes an examination of the use-value of art by Grizedale Arts and Yangjiang Group in the form of a structure that will act as a forum for a number of artists who produce food, chaotic dining events, performances, and talks. In contrast, Joanna Rajkowska’s work will invite contemplation and reflection by transforming an area of Regent’s Park into a field of smoking incense. Aslı Çavuşoğlu’s recreation of a crime drama scene will find unlikely parallels between the production of murder mysteries and decisions made whilst making art. DIS magazine’s unique approach to the production of imagery will be a response to the fair, and a design by Thomas Bayrle will be dramatically woven into the fabric of the fair.

The winner of the Emdash Award 2012 is the Belgian/American artist Cécile B. Evans, who is based in Berlin. Evans’ winning proposal takes the form of an audio guide to Frieze London accompanied by a holographic ‘host’. The audio guide will feature a panel of notable non-art experts.

Frieze Film

Frieze Film is a programme of artist films screened to coincide with Frieze London. Curated by Sarah McCrory, the artists commissioned to make new work for Frieze Film this year are: Bertrand Dezoteux, Patricia Esquivias, Jimmy Merris, John Smith and Wu Tsang & Nana Oforiatta-Ayim.

This year’s commissioned artists deal with ideas including those of history and memory, be it personal or collective. The way narrative is conveyed and constructed around individuals, buildings or objects and place is a theme that runs through the programme via imagined journeys, fictitious events and romantic relationships.

Frieze Talks

Brian O’Doherty, Tino Sehgal, Sturtevant, Lynne Tillman, Marina Warner and John Waters are all part of the line-up of international artists, filmmakers, curators and cultural commentators taking part in Frieze Talks 2012.

Frieze Talks is a daily programme of keynote lectures, panel debates and discussions that take place in the auditorium at Frieze London. It is presented by Frieze Foundation and programmed by the editors of frieze magazine: Dan Fox, Jörg Heiser and Jennifer Higgie.

Sculpture Park

The Sculpture Park at Frieze London 2012 has been selected by Clare Lilley, Director of Programme at Yorkshire Sculpture Park. Lilley has put together an ambitious selection of works, offering a rare opportunity to see a significant group of public-scale sculpture by internationally recognised artists. The 2012 Sculpture Park is the largest-ever presentation of outdoor sculpture at Frieze London and is supported by yoox.com

Lilley’s selection features work by some of the most acclaimed international sculptors working today, both established and emerging. These include new pieces by Hemali Bhuta, Andreas Lolis, Damián Ortega and Maria Zahle. Other artists participating in the Sculpture Park include: Adip Dutta, Hans Josephsohn, Yayoi Kusama, Liversidge, Michael Landy, Peter Jean-Luc Moulène, David Nash, Simon Periton and Alan Kane, Anri Sala, Thomas Scheibitz and William Turnbull. The Sculpture Park at Frieze London is open free to the public.

Family Space

The Family Space at Frieze London 2012 will take inspiration from the Frieze Projects programme. Workshops and a range of other educational activities will be presented in partnership with Nintendo and ReachOutRCA. The Family Space will allow families and guests the chance to try New Art Academy game on Nintendo 3DS XL.

The Stand Prize

We are pleased to announce that for the fourth year Champagne Pommery will generously sponsor the Stand Prize. The prize of £10,000 will be awarded to the most innovative gallery stand at the fair. The following international curators and critics will select the winning stand; Alex Farquharson, Director, Nottingham Contemporary, Nottingham, November Paynter, Associate Director of Research and Programs, SALT, Istanbul, and Doryun Chong, Associate Curator, Department of Painting and Sculpture, MoMA, NY. The prize will be awarded at 4pm at the fair on Wednesday 10 October.

Outset/Frieze Art Fair Fund to Benefit the Tate Collection

This is the tenth year of the unique partnership between Outset, Frieze and Tate. Based on the generosity of Outset, a charitable foundation focused
on supporting new art, the fund enables Tate to buy important works at the fair for the national collection. With a fund that has totalled over £1million over the duration of the partnership, 86 works by 57 significant international artists have been collected since 2003.

The 2012 Outset/Frieze Art Fair Fund guest selectors are Mami Kataoka, Chief Curator of Mori Art Museum, Tokyo, and Franklin Sirmans, Chief Curator of Contemporary Art, LACMA.

The Fund is organized and financed by Outset Contemporary Art Fund and supported by Le Méridien Hotels & Resorts. The donors to Outset have a particular interest in enabling Tate’s acquisition of emerging and international art. The 2012 Tate acquisitions will be listed on the Frieze website on Thursday 11 October.

Further Information

Allied Editions is a collaboration between: Camden Arts Centre, Chisenhale Gallery, Institute of Contemporary Arts (ICA), Serpentine Gallery, Studio Voltaire, and the Whitechapel Gallery. At a booth in Frieze London each gallery will feature a portfolio of limited-edition artworks, by artists including Cory Arcangel, Jeremy Deller, Thomas Schütte, Wolfgang Tillmans, Pablo Bronstein, Gillian Wearing and John Baldessari. These artist editions have been specially made and donated by the artists in support of each gallery’s exhibition and education programmes.

Frieze London will host a number of eating and drinking options: Hix Restaurant and Champagne Bar will once again offer a selection of signature dishes as the main restaurant at the fair.

More informal dining is offered by Gail’s artisan bakery including salads, sandwiches, pastries and coffee. Home Slice Pizza will serve authentic New York-style pizza and fresh sushi will be provided by Moshi Moshi.

Regular updates on all the fair’s news will be available on the Frieze London mobile app and on the Frieze website.

— End.

Press Contacts:
UK, Europe & ROW
Sam Talbot
(Scott & Co.)
tel: + 44 (0)7808 222 879
sam@scott-andco.com

US & Americas
Shayna McClelland
(Black Frame)
tel: + 1 212 226 2196
smcclelland@framenoir.com

Frieze Contact:
Belinda Bowring
tel: +44 (0)20 3372 6135
belinda.bowring@frieze.com

Editors’ Notes

Frieze London is one of the world’s leading art fairs, Frieze London takes place from 11–14 October 2012 in Regent’s Park, London and features 175 of the most forward-thinking contemporary galleries from Los Angeles to Berlin, London to Beijing. Frieze London was founded in 2003 by Matthew Slotover and Amanda Sharp.

Frieze Masters is a carefully selected presentation of over 90 of the world’s leading galleries. The fair will give a unique contemporary perspective
on art of all ages. Coinciding with, and within walking distance of Frieze London, Frieze Masters will take place 11–14 October 2012, Gloucester Green, Regent’s Park, London, and is sponsored by Deutsche Bank.

Carmody Groarke are the London-based architectural studio that has been the Frieze London architects in 2011 and 2012. Carmody Groarke were recipients of the Building Design UK Young Architect of the Year (YAYA)
in 2007, the practise won two RIBA awards in 2010 and were last year named as winners of the International Emerging Architecture Award by The Architectural Review.

Rodrigo Moura is a curator, editor and art writer. He has worked as a curator at Inhotim (Minas Gerais, Brazil) since 2004 and previously he was a curator at Museu de Arte da Pampulha. Moura has written extensively on arts and culture for Brazilian newspapers and international art press.

Tim Saltarelli is a New York-based curator and writer who has organised exhibitions in the United States, Canada and Europe. Until the end of 2010, he was Director at Elizabeth Dee Gallery. He is presently a Helena Rubinstein Curatorial Fellow at The Whitney Museum of American Art Independent Study Program, New York.

Frieze Foundation is a non-profit organisation established in 2003, Frieze Foundation is responsible for the curated programme at Frieze Art Fair, comprising artist commissions, talks, films, music and education. Since 2003 Frieze Foundation has produced 97 new works from 132 artists. For more information see: friezefoundation.org

Emdash Foundation was founded by Andrea Dibelius in 2010, and supporting Frieze Projects for the second year, the Emdash Foundation
is a not-for-profit foundation dedicated to promoting new ideas across disciplines from artistic and cultural projects to scientific research. The em dash indicates a pause to reflect and to review – before a clear statement often taking a new direction, follows. Just like the em dash, the Emdash Foundation facilitates new ideas, new impulses and new thoughts. Emdash Foundation’s activities are motivated by philanthropy, a love for the arts and a commitment to supporting new ideas and emerging talent.

Sarah McCrory has been the curator for Frieze Foundation since late 2009 and has been responsible for the Projects and Film at Frieze London for the past three years. In 2009 McCrory, with Curator Daniel Baumann was a Frame advisor and has previously worked in not-for-profit and commercial galleries. McCrory is known for her support and work with emerging, young and underrepresented artists.

Clare Lilley is Director of Programme, Yorkshire Sculpture Park. Lilley holds a degree in the History of Art from the University of Manchester.
She joined Yorkshire Sculpture Park in 1991 and since 2010 has had lead responsibility for exhibitions and projects, the collection, and public engagement. Projects and published material include: Simon Armitage, Brandon Ballengée, Brass Art, Mel Brimfield, James Lee Byars, Anthony Caro, Liadin Cooke, Leo Fitzmaurice, Carlos Garaicoa, Stefan Gec, Andy Goldsworthy, Kenny Hunter, Bethan Huws, Tania Kovats, Sol LeWitt, Shirin Neshat, John Newling, Jaume Plensa, Peter Randall-Page, Joel Shapiro, Sarah Staton, William Turnbull, James Turrell and Winter/ Hörbelt. Clare is a board member of Site Gallery, Sheffield. She has spoken at a number of international symposia on the state of contemporary art and has judged numerous awards, including this year’s Paul Hamlyn Awards for Artists (2012).

The Outset Contemporary Art Fund is a philanthropic organisation dedicated to supporting new art by bringing private funding from their patrons, partners and trustees to public museums and art projects.
Tickets for Frieze London and Frieze Masters are on sale via Frieze.com. Combined tickets will be available for Frieze London and Frieze Masters.

Lilley’s selection features work by some of the most acclaimed international sculptors working today, both established and emerging. These include new pieces by Hemali Bhuta, Andreas Lolis, Damián Ortega and Maria Zahle. Other artists participating in the Sculpture Park include Anri Sala and Thomas Scheibitz.

Sited in the English Gardens of Regent’s Park, the Sculpture Park is located a short walk to the east of the entrance to the fair. The Sculpture Park will show a varied range of outdoor work from Hans Josephsohn, William Turnbull and David Nash, through the differing use of materials in the work of Yayoi Kusama, Jean-Luc Moulène, and Peter Liversidge, to the subtlely subversive sculptures of Michael Landy, Simon Periton and Alan Kane. A number of artists have responded directly to the Sculpture Park’s unique setting, including: Nestled (2012) by Adip Dutta, which will comprise multiple woven stainless-steel weaver bird’s nests hanging from the trees of Regent’s Park. *Maria Zahle*’s first outdoor work Tree Stripe (2012) also incorporates the natural environment – a stretch of ripstop nylon will connect the viewer’s space to the tree, forming a brightly coloured visual bridge or ladder.

Lilley said of her selection ‘I’m very pleased to be able to present such a rich and diverse range of sculptures by artists from across the generations. They indicate the multiplicity of contemporary sculpture, and the continuing desire to make work for the open air and in the public realm, offering the possibility of direct engagement with ideas, material and form. I have endeavoured to work with the landscaped gardens so that sculptures respond to their sites and viewpoints are taken into account. It is my hope that the sculptures will stop people in their tracks and will encourage others to visit, that they will challenge and delight, punctuating the English Gardens and giving cause for thought, discussion and exchange. The Frieze London Sculpture Park offers an extraordinary opportunity to create a stimulating experience within one of the world’s most important art events and I’m delighted to make a contribution.’

Entrance to the Sculpture Park is free to the public. The Sculpture Park at Frieze London is supported by Yoox.com.

— End.

Press Contacts:
UK, Europe & ROW
Sam Talbot
Scott & Co.
tel: + 44 (0)7808 222 879
sam@scott-andco.com

US & Americas
Shayna McClelland
Black Frame
framenoir.com
tel: + 1 212 226 2196
smcclelland@framenoir.com

Frieze Contact:
Belinda Bowring
frieze.com
tel: +44 (0)20 3372 6135
belinda.bowring@frieze.com

Editors’ Notes.

Clare Lilley: Director of Programme, Yorkshire Sculpture Park. Lilley holds a degree in the History of Art from the University of Manchester. She joined Yorkshire Sculpture Park in 1991 and since 2010 has had lead responsibility for exhibitions and projects, the collection, and public engagement. Projects and published material include: Simon Armitage, Brandon Ballengée,
Brass Art, Mel Brimfield, James Lee Byars, Anthony Caro, Liadin Cooke, Leo Fitzmaurice, Carlos Garaicoa, Stefan Gec, Andy Goldsworthy, Kenny Hunter, Bethan Huws, Tania Kovats, Sol LeWitt, Shirin Neshat, John Newling, Jaume Plensa, Peter Randall-Page, Joel Shapiro, Sarah Staton, William Turnbull, James Turrell and Winter/Hörbelt.

Clare is a board member of Site Gallery, Sheffield. She has spoken at a number of international symposia on the state of contemporary art and has judged numerous awards, including this year’s Paul Hamlyn Awards for Artists (2012).

Frieze London: One of the world’s leading art fairs, Frieze London takes place from 11–14 October 2012 in Regent’s Park, London and features 170 of the most forward-thinking contemporary galleries from Los Angeles to Berlin, London to Beijing. For more information: Frieze.com.

yoox.com: Established in 2000 in Italy, yoox.com is the world’s leading virtual store for multi-brand fashion, design and art, offering a wide selection of products including: an edited range of clothing and accessories from the world’s most prestigious designers, exclusive designs, eco-friendly fashion, home-design objects, rare vintage finds and now art.

Art at yoox.com offers a line-up of pieces and artists’ products perfect for avid and first-time collectors alike, alongside exclusive projects developed with some of the world’s leading artists. yoox.com is ‘Powered by YOOX Group.’

Full List of Works:

Hemali Bhuta
Speed Breakers (2012)
Project 88 (supported by Creative India Foundation)

Adip Dutta
Nestled (2012)
Experimenter

Sam Falls
Untitled Sculpture (blue, burgundy, tangerine, teal, #5) (2012)
International Art Objects Galleries

Hans Josephsohn
Untitled (1970 – 2010)
Hauser & Wirth

Alan Kane and Simon Periton
eight fculptures (2012)
Ancient & Modern, Sadie Coles HQ

Yayoi Kusama
Flowers That Bloom Tomorrow (2011)
Victoria Miro

Sean Landers
Pan (2006)
greengrassi

Michael Landy
Self-portrait as Rubbish Bin (2012)
Thomas Dane Gallery

Peter Liversidge
Everything is Connected (2012)
Ingleby Gallery

Andreas Lolis
21st Century Relics (Composition in 7 parts) (2012)
The Breeder

Jean-Luc Moulène
Body Versus Twizy (2011)
Galerie Chantal Crousel
Collection Renault, France

David Nash
Black Light (2012)
Annely Juda Fine Art

Damián Ortega
Through /True Stone (2012)
White Cube

Anri Sala
Clocked Perspective (2012)
Hauser & Wirth

Thomas Scheibitz
Smiley (2009)
Tanya Bonakdar Gallery, Sprüth Magers Berlin London

William Turnbull
Horse (1999)
Waddington Custot Galleries

Maria Zahle
Tree Stripe (2012)
Arcade

The diverse programme includes Sturtevant in conversation with John Waters on the subject of ‘stupidity’; Tino Sehgal will talk about his relationship to conceptualism, choreography and the art object with Jörg Heiser; and Kasper König, co-founder of Sculpture Projects Munster and director of the Museum Ludwig in Cologne since 2000, discusses with Jochen Volz, newly appointed as Head of Programmes at the Serpentine Gallery, London and a contributing editor to frieze, his five decades of curating.

Frieze Talks 2012 also includes three panel discussions focusing on current debates in contemporary art and theory. Led by writers Isobel Harbison, Kaelen Wilson-Goldie and Brian Dillon, topics include: ‘Deeply Superficial’, an analysis of the aesthetic and economic phenomenon of the stock image as source material for art; ‘Being Difficult’, looking at how refusal can define responsibility within the context of the Middle East; and ‘Attention! Criticism and its Distractions’, which will consider what kinds of concentration are at work in art criticism today. Panel participants include: Lauren Cornell, Orit Gat, Hassan Khan, Vasıf Kortun, Oliver Laric, Alexander Provan and Marina Warner, Martin Westwood and Akram Zaatari.

Keynote lectures will be given by artist, critic and novelist Brian O’Doherty, who will discuss the evolution of his ideas and the role of creativity and research in this work, and critic and novelist Lynne Tillman, who will speak about the under-examined relationship between imagination and criticism.

Jennifer Higgie said of the programme: ‘We are thrilled to host the extraordinary artists, curators, writers and filmmakers taking part in Frieze Talks this year. We look forward to welcoming you to the auditorium to take part in what promises to be a lively and fascinating four days of debate and discussion.’

Frieze Talks are open to all ticket holders for Frieze London. Seats are available for reservation from midday on the day of the talk.

— End.

Press Contact:

UK, Europe & ROW
Sam Talbot
Scott & Co.
tel: + 44 (0)7808 222 879
sam@scott-andco.com

US & Americas
Shayna McClelland
Black Frame
framenoir.com
tel: + 1 212 226 2196
smcclelland@framenoir.com

Frieze Contact:
Belinda Bowring
frieze.com
tel: +44 (0)20 3372 6135
belinda.bowring@frieze.com

Editors’ Notes

Access to Frieze Talks is included in the Frieze London admission ticket. Seats for talks can be individually booked from 12pm on the day outside the auditorium within the fair; ticket-holders are requested to arrive at the auditorium 15 minutes before the talk starts in order to guarantee a place.

frieze magazine is published eight times a year and is acclaimed for its insightful criticism, original articles and stylish design. frieze is one of the world’s leading publications on contemporary art and culture and has been established for over 20 years.

Frieze Foundation is the not-for-profit organisation that produces the curated programmes in and around Frieze London: Frieze Projects, Frieze Talks and Frieze Film. It is supported by the Emdash Foundation and the Arts Council England.

Schedule

Thursday 11 October
1.30pm: Kasper König (Director, Museum Ludwig, Cologne) in conversation with Jochen Volz (Head of Programmes, Serpentine Gallery and Contributing Editor, frieze, London)

5pm: ‘Strolling with the Zeitgeist: Five Decades’ – Brian O’Doherty (Artist, Critic and Novelist, New York and Todi, Italy)

Friday 12 October
1.30pm: ‘Deeply Superficial’
Lauren Cornell (Writer and Curator, New York);
Oliver Laric (Artist, Berlin);
Martin Westwood (Artist, London).
Chair: Isobel Harbison (Curator and Writer, London)

5pm: Lynne Tillman (Critic and Novelist, New York)

Saturday 13 October
1.30pm: ‘Being Difficult: a panel on Refusal and Responsibility’
Hassan Khan (Artist, Cairo);
Akram Zaatari (Artist, Beirut);
Vasıf Kortun (Director of Research and Programs, SALT, Istanbul)
Chair: Kaelen Wilson-Goldie (Writer, Beirut)

5pm: Sturtevant (Artist, Paris) in conversation with John Waters (Film Director and Artist, Baltimore)

Sunday 14 October
1.30pm: ‘Attention! Criticism and its Distractions’
Orit Gat (Writer, Editor and Translator, Brooklyn);
Alexander Provan (Writer and Editor, Triple Canopy, New York);
Marina Warner (Writer, Novelist and Critic, London)
Chair: Brian Dillon (Writer and UK Editor, Cabinet, London)

4pm: Tino Sehgal (Artist, Berlin) in conversation with Jörg Heiser (Co- Editor, frieze , Berlin)

How many people attend the fair and who are they?
Each year, for the last four years, we have had over 60,000 visitors to Frieze London. These visitors included those with an interest in the art world, such as curators, artists, collectors, gallerists and critics, as well as the general public. Some visit as first-time collectors of art whilst others view the fair more as an exhibition, enjoying the experience as a cultural day out

How do I get a ticket for the fair?

Tickets for Frieze London can be purchased from June each year, online at friezelondon.com using a credit or debit card. Alternatively, visitors can phone Frieze London’s ticket agent, See Tickets, to purchase their ticket. In order to ensure the best experience for all visitors, tickets to Frieze London are limited and must be bought in advance. Visit both Frieze London and Frieze Masters on the same day and benefit from our special combined ticket.

What makes Frieze London different from other art fairs?

Frieze London is one of the few fairs to focus only on contemporary art and living artists. The exhibiting galleries represent the most exciting contemporary galleries working today. The focus on living artists is also evident in the critically acclaimed Frieze Projects’ programme. The fair presents a curated programme of talks, artists’ commissions and film projects, many of which are interactive or performative and encourage visitors to engage with art and artists directly.

Unlike most other fairs, Frieze London is housed in a bespoke temporary structure, which is located in Regent’s Park and benefits from having a natural light source, avoiding the atmosphere of a trade show, thus making the fair both lively and energetic.

Since its first year Frieze London has also been fortunate enough to work with a series of talented architects: David Adjaye, Jamie Fobert and Caruso St John, who are well known for their work on museums and art galleries. The architects’ brief is to make the fair an inviting and unique experience. Each year there are eye-catching changes to the design, décor, entrance and spaces such as restaurants and cafes. The architects
have the opportunity to experiment and this adds to the experience of the fair.

Who are the Frieze London architects?
In 2011 and 2012 London-based architectural studio Carmody Groarke have been the Frieze London architects. Carmody Groarke were recipients of the prestigious Building Design UK Young Architect of the Year (YAYA) in 2007, the practise won two RIBA awards in 2010 and were last year named as winners of the International Emerging Architecture Award by The Architectural Review.

How is Frieze London organised?
There are three sections to Frieze London, The main gallery section, Focus and Frame.

What is Focus?
Focus is a section of Frieze London dedicated to galleries opened in or after 2001 showing a presentation of up to three gallery artists.

What is Frame?

Frame, a section of the fair introduced in 2009, is dedicated to solo artist presentations. Frame is open to galleries who have been in existence for less than six years and present a regular programme of exhibitions.

Who are the Frame advisors?
In 2012 the Frame advisors are curators Rodrigo Moura and Tim Saltarelli.

What are the annual sales figures?

Frieze London released sales figures following the first three fairs. However, the Directors came to regard such results to be misleading and inaccurate, as many sales are completed post-fair, and many galleries choose to keep their sales figures private. From 2006 the fair has not released sales figures. Whilst the fair is a commercial venture, the fair equally relies on the relationships with collectors and curators made by participating galleries at the fair.

How are the galleries selected for the fair?

Around 500 galleries apply each year for the fair. Each year the application form is posted on the website in December, the application deadline is in February and the selection is made in April. There is then an appeals procedure in late April. The selection is made by a committee of gallerists who participate in the fair; the fair Directors chair the meeting but do not vote.

Who is on the committee?
The 2012 selection committee is: Daniel Buchholz, Galerie Daniel Buchholz; Marcia Fortes, Galeria Fortes Vilaça; Cornelia Grassi, greengrassi; Carol Greene, Greene Naftali; Monica Manzutto, Kurimanzutto; Maureen Paley, Maureen Paley; Niklas Svennung, Galerie Chantal Crousel; Toby Webster, The Modern Institute/Toby Webster.

What is Frieze Foundation?

Frieze Foundation is a non-profit organisation, which was established the same year as the fair (2003). The foundation oversees: Frieze Talks, a programme of panel discussions and lectures printed annually during the four days of the fair; Frieze Projects, a curated programme of site-specific projects by artists in and around the fair. Last year the Foundation will introduced the Emdash Award which is annually presented to an international emerging artist. The foundation also administers Frieze Music, Frieze Education and Frieze Film.

How is Frieze Foundation funded?

The foundation has received funding from a number of sources including grant bodies such as the European Union’s Culture 2000 programme and Arts Council, England. Specific areas also receive sponsorship, for example Cartier sponsored Frieze Projects from 2005–2010 and the Emdash Foundation are now supporters.

Who runs the curatorial programme at the fair?

The programme at Frieze London 2012 will be curated by Sarah McCrory, she also curated the programme in 2011 and 2010. It was curated previously by Neville Wakefield, from 2007 to 2009, and Polly Staple, from 2003 to 2006.

What is Frieze Education?

Frieze Education is part of Frieze Foundation. At Frieze London, Frieze Education has previously worked with the Serpentine Gallery in 2003 and 2004 as well as Camden Art Centre in 2005, 2006 and 2007. The programme has been developed to introduce children and young people to contemporary art in an exciting and fun way.

What is Frieze Music?

Frieze Music was established to develop the crossover between contemporary art and music. Frieze Music was originally created by Dan Fox, Senior Editor of frieze magazine, and Steve Mackey, producer and musician. Frieze Music’s varied programme has featured bands, avant-garde classical composer Karlheinz Stockhausen and pop series, such as that co-ordinated by Franz Ferdinand in 2004. Frieze Music has taken place during the week of the fair and attracted a wide audience.

What are Frieze Talks?

Frieze Talks are a daily programme of keynote lectures, panel debates and discussions featuring leading art-world figures, philosophers, and critical theorists and is presented by Frieze Foundation in collaboration with frieze magazine.

What is Frieze Projects?

Frieze Projects is a programme of artists’ commissions realised annually at Frieze London. In 2011 it was curated by Sarah McCrory and included seven specially commissioned projects as well as the Emdash Award. Those commissioned to create site-specific work for Frieze London 2011 were: Bik Van der Pol, Pierre Huyghe, Christian Jankowski, Oliver Laric, LuckyPDF, Peles Empire, Laure Prouvost and Cara Tolmie.

What is the Sculpture Park?
The Sculpture Park at Frieze London is located in the beautiful surroundings of the English Garden. It is within a three-minute walk of the main fair site and exhibits new works by both established and emerging artists represented by Frieze London exhibitors. In 2011, curator David Thorp selected the Sculpture Park. Entry to the Sculpture Park is free to the public.

What is the Stand Prize?
In 2011 the recipient of the Frieze London Stand Prize sponsored by Champagne Pommery was Gavin Brown’s enterprise. The prize was judged by a jury comprising: Tom Eccles, Director, The Centre for Curatorial Studies at Bard College, New York; Karola Kraus, Director, MUMOK, Vienna; Stéphanie Trembley, Independent Curator, Beaux Arts magazine, Paris.

What is the Emdash Award?
The Emdash Award for emerging artists living outside the UK is a major initiative in collaboration with Gasworks and supported by the Emdash Foundation. Emdash is a not-for-profit foundation dedicated to promoting new ideas across disciplines from artistic and cultural projects to scientific research. Founded by Andrea Dibelius in 2010, Emdash’s activities are motivated by philanthropy, a commitment to supporting new ideas and emerging talent and a love for the arts. The Emdash Foundation will aim to support artists on a long-term basis.

Does Frieze produce any publications to accompany the fair?

Each year Frieze publishes the Frieze London Catalogue, a guide to what is current in the world of contemporary art. The catalogue introduces over 300 artists from around the globe, with a critical text and colour illustration of their work. It also features interviews with Frieze Projects’ artists; provides details of all the galleries participating in Frieze London and has an index listing over 2000 artists. Frieze also published Frieze
Projects: Artists’ Commissions and Talks 2003-2005 as a record of the work of Frieze Foundation, featuring essays on the commissioned projects and texts from the lectures and panel discussions. The book serves as a valuable introduction to the critical debates in contemporary art. A second book in this series was published in 2009, entitled Frieze Projects and Frieze Talks 2006–2008, and features artists from Mike
Nelson to Richard Prince and speakers from Dave Hickey to Adrian Piper.

How do I get to the fair?
Tube
The Frieze London is less than five minutes walk from Regent’s Park tube station. Baker Street and Great Portland Street tube stations are also close by.

Buses
2, 13, 18, 27, 30, 74, 82, 88, 113, 139, 189, 205, 274, 453 & C2.

Bikes
Bike racks are provided within the park. The nearest docking stations for Transport for London’s cycle hire scheme are located next the tennis courts in Regent’s Park, towards Baker Street on Marylebone Road, next to Great Portland Street Underground station or on Albany street.

Car Parking
There are a limited number of Pay and Display parking spaces in the park. Car parking is free on the Inner and Outer Circles after 6.30pm. Public transport is very convenient for the fair and we recommend you use it where possible.
Frieze London is outside the central London congestion charging zone. For further information about the boundaries of the zone and how it may affect your journey, please visit http://www.cclondon.com or call 0845 900 1234.
Coaches are not allowed into the park. The nearest drop-off point is Baker Street Station.

If I cannot get to London for Frieze London is there any part of it that I can still enjoy?

friezelondon.com offers podcasts of all Frieze Talks as well as details of Frieze Projects and Frieze Film. Frieze London also publishes a comprehensive guide to contemporary art Frieze London Catalogue, which is available from mid-September each year and can be ordered online at frieze.com or purchased from all good bookshops. For updates on Frieze London 2012, follow @friezelondon on twitter, become a fan on facebook and sign up to the Frieze email newsletter at frieze.com.

The artists that are taking part in Frieze Projects East are: Can Altay, Sarnath Banerjee, Anthea Hamilton & Nicholas Byrne, Gary Webb and Klaus Weber, as well as Ruth Ewan, the recipient of the CREATE art award. The series has been programmed by Frieze Foundation curator Sarah McCrory.

The projects are taking place in the six east London Host Boroughs for the London 2012 Olympic and Paralympic Games: Barking & Dagenham, Greenwich, Hackney, Newham, Tower Hamlets and Waltham Forest and will seek to engage both local audiences and visitors to the area.

Frieze Projects East has been commissioned by CREATE and The London 2012 Festival as part of their commitment to bring the best artists to east London in 2012. The series receives significant funding support from the National Lottery through the Olympic Lottery Distributor and Arts Council England.

Sarah McCrory said of the new series: ‘For the first time Frieze Foundation is producing a number of projects outside Frieze Art Fair. Frieze Projects East is to take place in the Olympic host boroughs of east London, where Frieze is based and in which many of us live. The projects have relationships with the communities in which they are based but stay true to the artists’ vision and ambition. It has been a great opportunity to deliver projects by international artists to a local audience and to continue the commitment to producing significant challenging works since the inception of the fair in 2003.’

Ruth Mackenzie, Director of Cultural Olympiad and London 2012 Festival, remarked: ‘We’re delighted to be a co-commissioner of Frieze Projects East, which is one of the highlights of the London 2012 Festival. East London is now one of Europe’s most exciting artistic centres and these commissions reflect the overall values of the Games in terms of of audience development and regeneration. They also introduce us to works by new and emerging artists.’

Hadrian Garrard, CREATE Director, observed: ‘CREATE works to connect artists with the communities of east London in ambitious, surprising and meaningful ways. So we are delighted to be working with Frieze Foundation and bringing their internationally-renowned programme to east London for the first time. From giant inflatables giving new life to Poplar Baths to beautiful sculptures that encourage families to play, these projects have been created to inspire public involvement and pleasure.’

Like all work produced under the auspices of Frieze Foundation, Frieze Projects East will realize ambitious ideas in exceptional environments.

The London 2012 Festival is a 12-week nationwide celebration that will run until 9 September bringing together leading artists from across the world with the best from the UK.

The CREATE 2012 summer programme runs until the end of August and features new commissions and artistic collaborations in numerous venues across east London.

More information on Frieze Projects East including location details and times is available at: friezeprojectseast.org

— End.

Press Contact:
Sam Talbot
Scott & Co.
tel: + 44 (0)7808 222 879
sam@scott-andco.com

Frieze Contact:
Belinda Bowring
frieze.com
tel: +44 (0)20 3372 6135
belinda.bowring@frieze.com

Notes to Editors

Can Altay: Distributed

Location: William Morris Gallery and selected municipal and social housing (Waltham Forest), E17.

Can Altay’s artwork will be found distributed across key buildings in Waltham Forest. Over twenty large, mirror-ball like sculptures will be placed on doors. The works are intended to be touched, used and handled by the local communities that live and work in Waltham Forest.

Accompanying the artwork, a series of discursive pamphlets will be published and distributed. Altay’s temporary residence at the William Morris Gallery during August will consist of workshops and talks discussing and recording reactions to the artwork.

Can Altay (b. 1975) is a Turkish artist based in Istanbul. He works between the fields of architecture, art, design and social commentary. Often taking the form of research projects or mixed media installations, his work explores and delineates individuals’ relationships with their urban environments.

Sarnath Banerjee: Gallery of Losers, (Non-performers, almost-winners, under- achievers, almost-made-its)

Location: Selected billboards throughout host boroughs and in local newspapers

Sarnath Banerjee’s graphic illustrations will be presented across posters, billboards, local newspapers and hoardings throughout the Olympic boroughs. Banerjee’s humorous graphic narratives reference and draw on the shared history of competitive sport, from the personal to the universal, and the local to the international.

The stories depict his own failed forays into amateur sports, alongside better- known partial successes in Olympic history.

Banerjee’s work taps into a collective consciousness of sporting near misses – or, the people who almost made it – and aims to resonate with both local communities and visitors to the London 2012 games.

Sarnath Banerjee (b. 1972) is an Indian artist based in New Delhi and Berlin. His bold graphic works centre on universal themes, common experience and his Indian background and culture. Anecdotal and autobiographical in nature, his stories are imbued with humour and immediacy.

Anthea Hamilton and Nicholas Byrne: Love

Location: Poplar Baths (Tower Hamlets), E14.

Anthea Hamilton and Nicholas Byrne will inhabit Poplar Baths with large brightly- coloured suspended and free-standing inflatable sculptures. Referencing the famous LOVE sculpture by American artist Robert Indiana, Byrne and Hamilton’s installation also draws on the visual languages of art deco – inspired by the period in which the building was re-opened as a vibrant bathhouse, music hall and theatre. The inflatables incorporate influences from advertising, popular culture, psychedelia and an underlying cheeky sexuality.

Anthea Hamilton and Nicholas Byrne’s collaboration extends the duo’s interest in the theatrical and sensory experience of art. The project will allow visitors to access the spectacular art deco interior of Poplar Baths which first opened in 1852. Rebuilt in the 1930s as a huge sport, health and leisure complex; the baths has been closed to the public since the early 1980s.

Anthea Hamilton (b. 1978) and Nicholas Byrne (b. 1979) are British artists based in London.

This collaboration will bring together their practices of sensate sculptural installation and figurative painting.

Gary Webb: Squeaky Clean

Location: Charlton Park (Greenwich), SE7.

Webb’s commission for Frieze Projects East will see the construction of a permanent and interactive public sculpture that will be installed within a popular community park. Built from steamed wood, polished aluminum and cast resin, the work combines brightly coloured and large-scale public sculpture with elements of modular playground equipment. Webb’s sculptural exploration into material and form and his E-number saccharine colour-palette is available for children to clamber on as a living artwork.

Gary Webb (b. 1973) is a British artist based in London. Gary Webb’s sculptural works reference and draw on an array of disparate elements from material culture. Combining the forms and traditions of 20th-century sculpture with the synthetic materials and methods of the design industry, his works appear as idiosyncratic, nonsensical and playful propositions.

Klaus Weber: Sandfountain

Location: 5 Sugar House Lane, (Newham) E15.

Weber’s commission will present a distinctive take on a traditional way to artificially ornament a site. ‘Sandfountain’ will take the form of a traditional three-tiered fountain but will be engineered to propel sand rather than water. The artist has made several previous fountain projects. Like them, ‘Sandfountain’ is part visual-pun, part spectacle, both confounding our material expectations and emphasising its own artifice.

Klaus Weber (b. 1967) is a German artist based in Berlin. His humorous and anarchic works highlight our precarious relationship with nature, alongside our perpetual quest for advancement and perceived knowledge. Weber’s often modified and hybrid interventions and objects act as counterpoints to and interruptions within our everyday reality.

Please note: Klaus Weber’s work will be on view 1–26 August 2012.

Ruth Ewan: The CREATE Art Award, Liberties of the Savoy

Artist Ruth Ewan has been working with a group of creative mentors and more than 200 young people from across east London to create The Liberties of the Savoy, drawing inspiration from events that took place in 14th-century London. On 17 July, young people from across the six Olympic host boroughs will travel to The Savoy’s Lancaster Ballroom to create a unique event inspired by the Peasants’ Revolt of 1381. Throughout the planning and execution of the event, the young participants have been made responsible for every aspect of the project including the menu, music, performance, design and transport. They will be temporarily granted Liberties of the Savoy for one afternoon. The event is exclusively for the participants while the process and final event will be documented on film and in print.

Ruth Ewan (b. 1980) is a British artist based in London. Working across print, performance and installation, Ruth Ewan’s work draws on research into radical histories to realise socially engaged projects which often involve the collaboration and participation of others.

Produced with additional support from The Savoy.

The CREATE Art Award is the largest participatory art award in the UK and is sponsored by Bank of America Merrill Lynch.

Additional information

Frieze Foundation is a non-profit organisation established in 2003 and is responsible for the curated programme at Frieze Art Fair, comprising artist commissions, talks, films, music and education. Since 2003 Frieze Foundation has produced 97 new works from 132 artists. For more information see: friezefoundation.org

CREATE brings inspiring, engaging art and performance to hundreds of thousands of people. By building virtuous circles between artists, creative organisations
and local people, it strives to nurture and grow the creative ambitions of our community. CREATE commissions and produces work by emerging local artists and established international figures, and brings east London’s young residents behind the scenes with a programme of workshops, skills development and job placements. Hundreds of thousands of people attended last year1s festival events and CREATE will continue to deliver exciting commissions after 2012. CREATE 2012’s main sponsor is Deutsche Bank. For more information please visit createlondon.org.

The artists commissioned to make new work for Frieze Film are: Bertrand Dezoteux, Patricia Esquivias, Jimmy Merris, John Smith and Wu Tsang & Nana Oforiatta-Ayim.

This year’s commissioned artists present a range of film-based practice that deals with ideas including those of history and memory, be it personal or collective. The way narrative is conveyed and constructed around individuals, buildings or objects and place is a theme that runs through the programme via imagined journeys, fictitious events and romantic relationships.

Commenting on Frieze Film this year, Sarah McCrory said ‘the five newly commissioned artists have varied practices and backgrounds, and are both emerging and established artists. There are some connections between the humour in John Smith and Jimmy Merris’ work, and an investigation into place takes two wildly different directions in the work of Patricia Esquivias and Bertrand Dezoteux. Wu Tsang is presenting a new film in collaboration with writer and historian Nana Oforiatta-Ayim – a first time collaboration uniting their interests in otherness and the marginal.’

Frieze Film is presented as part of Frieze London’s unique curated programme. Frieze Film, together with Frieze Projects and Frieze Talks,
is commissioned and produced by Frieze Foundation. The tenth edition of Frieze London takes place 11 – 14 October 2012 and is sponsored for the ninth consecutive year by Deutsche Bank.

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Press Contact:

UK, Europe & ROW
Sam Talbot
Scott & Co.
tel: + 44 (0)7808 222 879
sam@scott-andco.com

US & Americas
Shayna McClelland
Black Frame
framenoir.com
tel: + 1 212 226 2196
smcclelland@framenoir.com

Frieze Contact:
Belinda Bowring
frieze.com
tel: +44 (0)20 3372 6135
belinda.bowring@frieze.com

Editors’ Notes

Bertrand Dezoteux
Bertrand Dezoteux’s film The History of France in 3D is a CGI animation project that presents a non-chronological history of France. The narrative structure of the film follows a journey on the French rail network in a train peopled with significant characters from French history, among them Roland Barthes, Jules Michelet and Juliette Foucault, the chief conductor of the train. Christopher Columbus and Saint Francis of Assisi will also get on board in Le Mans. Rather than being specifically about France, Dezoteux’s film suggests that France exists both as a tangible territory and as a virtual entity. Dezoteux describes The History of France in 3D as a journey ‘in a synthetic world that is “made of France”, just as a table is “made of wood”.’

Bertrand Dezoteux (b.1982) is a French artist based in Bayonne. Recent solo shows and projects include ‘Txerri’, le Carré, Bayonne (2012); ‘Le Corso’, Palais de Tokyo, Paris (2010) and ‘Roubaix 3000’, Espace Croisé, Roubaix (2007). Group shows include: ‘Low Mountains’, Dar Bellarj Foundation, Marrakech (2012); ‘Dynasty’, Palais de Tokyo et Musée d’Art Moderne de la Ville de Paris, Paris (2010) and ‘Reset’, Fondation d’Entreprise Ricard, Paris (2010). Forthcoming shows will be at FRAC Aquitaine, Bordeaux (2012) and Sala Rekalde, Bilbao (2012).

Patricia Esquivias
Patricia Esquivias will present a video that revolves around a specific apartment block in Madrid that dates from the late 1950s and has decorative tiles on its façade and balconies, featuring a different pattern for each apartment. In this new work, Esquivias will try to read the building like a book; to sit in privacy and work out what happened in this specific building. She imagines situations which she hopes actually took place, weaving them into the images of the building – but usually the reality that she finds does not match her fantasies.

Patricia Esquivias (b.1979) is a Venezuelan artist based in Madrid. Recent solo exhibitions and projects include Hammer Projects, Hammer Museum, Los Angeles (2011); ‘Todo lo que no es ración, es agio’, Museo Nacional Centro de Arte Reina Sofía, Madrid and ‘Reads like the Paper, 2005-2009’, Midway Center for Contemporary Art, Minneapolis (both 2009). Group exhibitions include: ‘Stories in Between’, Stiftelsen 314, Bergen; ‘LifeStories’, Museum of Contemporary Art, Detroit, (both 2011); ‘Les Faux Amis’, Galerie Nationale du Jeu de Paume, Paris (2010); and ‘Younger than Jesus’, New Museum, New York (2009).

Jimmy Merris
Jimmy Merris will make a new video work by using a bamboo stick with a camera sellotaped to its end – an improvised steadicam. The work will be shot in and around his studio in south London and will be the first time the artist has filmed outside the studio for an extended period, but will still encompass his typical ad-hoc production methods; ‘the camera will then move back inside, perhaps through an open window, to record a series of domestic interiors, a new set of portraits, and joyful encounters with friends, neighbours, animals, and familiar objects which are just kicking around the yard here in South London’.

Jimmy Merris (b.1983) is a British artist based in London. Recent solo exhibitions include ‘Deep Joy on Home Soil’, Studio Voltaire, London (2012), ‘Economics 101’ (with Terry Dennett), SPACE, London and ‘Finding Your Feet In The Times Of The Worried Man’ Seventeen Gallery, London (both 2011).

John Smith
John Smith’s film, Three Things begins with three objects shown to him by his father shortly before he died. Two of these were well-used objects that had become so steeped in history that their original forms and functions were almost completely obscured. A third object seemed to be instantly recognisable, but it turned out to be something else entirely. Taking these ambiguous artefacts as its starting point, Three Things will create a dialogue between abstraction and literal meaning, exploring the contradictions of memory and history to hint at the perceived character of a dead father and his relationship with his son.

John Smith (b.1952) is a British artist based in London. Recent solo shows and projects include ‘Horizon’, Turner Contemporary, Margate (2012); ‘Bildstörung’, Kestnergesellschaft, Hanover (2012); ‘Worst Case Scenario’, Weserburg Museum of Modern Art, Bremen (2012) and ‘unusual Red cardigan, PEER, London (2011). Group shows include: ‘Image Counter Image’, Haus der Kunst, Munich (2012); ‘Locus Solus: Impressions of Raymond Roussel’, Museo Reina Sofia, Madrid (2011) and Serralves Museum, Porto (2012); ‘Descriptive Acts’, San Francisco Museum of Modern Art (2012) and ‘Has the Film Already Started’, Tate Britain, London (2011). Forthcoming shows include Ferens Art Gallery, Hull (2012) and Espai, Barcelona (2012).

Wu Tsang & Nana Oforiatta-Ayim
Wu Tsang & Nana Oforiatta-Ayim will present a short film that explores narratives of inclusion and otherness in a world in which relativity has liberated our sense of difference, de-centered the margins, and where, paradoxically, inequality and racism are more prevalent than ever. The film is set in a hybrid landscape made up of St Louis, Senegal and Los Angeles, USA and inspired by films including Douglas Sirk’s All That Heaven Allows and Rainer Fassbinder’s Ali: Angst Essen Seele Auf. The main characters include a Senegalese royal and a British working-class interloper. Their love, illicit in the eyes of the world, at first triumphs, then falters, the pressures of the outside world internalised, leaving us to question whether the equaliser of love and connection can win out against the constructions of difference and
self. A Frieze Film & UKS Co-Production.

Wu Tsang (b.1982) is an American artist based in Los Angeles. Recent group exhibitions include ‘The Whitney Biennial 2012’, Whitney Museum of American Art, New York; ‘The Ungovernables: The 2012 New Museum Triennial’, New Museum, New York (both 2012) and ‘Performa 11’, New York (2011). His recent feature film, Wildness, world premiered at MoMA’s ‘Documentary Fortnight’, Museum of Modern Art, New York (2012). Tsang is a 2012 Louis Comfort Tiffany Fellow and has received support from the Good Works Foundation, Frameline, the Wexner Center for the Arts, the IFP Documentary Lab, Art Matters, and the Andy Warhol Foundation for the Visual Arts.

Nana Oforiatta-Ayim is a writer, filmmaker and cultural historian, currently based in Senegal. Her work has been presented in ‘The Ungovernables: The 2012 New Museum Triennial’ New Museum, New York (2012); the Neue Gesellschaft für Bildende Kunst, Berlin; Vela Gallery, London; The Museum of African Diaspora, San Francisco, and will be shown at the Kunstmuseene Bergen, Norway later this year.

Additional Information

Frieze Foundation: A non-profit organisation established in 2003, Frieze Foundation is responsible for the curated programme at Frieze Art Fair, comprising artist commissions, talks, films, music and education. Since 2003 Frieze Foundation has produced 97 new works from 132 artists. For more information see: friezefoundation.org

Frieze London: One of the world’s leading art fairs, Frieze London takes place from 11–14 October 2012 in Regent’s Park, London and features 170 of the most forward-thinking contemporary galleries from Los Angeles to Berlin, London to Beijing. For more information: Frieze.com