FAQs

When is Frieze London?


The fair will be open to the public 15–18 October 2014. An invitation-only preview day will be held on 14 October 2014.

How many people attend the fair and who are they?


Each year, for the last four years, we have had over 60,000 visitors to Frieze London. These visitors included those with an interest in the art world, such as curators, artists, collectors, gallerists and critics, as well as the general public. Some visit as first-time collectors of art whilst others view the fair more as an exhibition, enjoying the experience as a cultural day out.

How do I get a ticket for the fair?



Tickets for Frieze London can be purchased from July each year, online at friezelondon.com using a credit or debit card. Alternatively, visitors can phone Frieze London’s ticket agent, to purchase their ticket. In order to ensure the best experience for all visitors, tickets to Frieze London are limited and must be bought in advance. Visit both Frieze London and Frieze Masters on the same day and benefit from our special combined ticket.

What makes Frieze London different from other art fairs?



Frieze London is one of the few fairs to focus only on contemporary art and living artists. The exhibiting galleries represent the most exciting contemporary galleries working today. The focus on living artists is also evident in the critically acclaimed Frieze Projects’ programme. The fair presents a curated programme of talks, artists’ commissions and film projects, many of which are interactive or performative and encourage visitors to engage with art and artists directly.

Unlike most other fairs, Frieze London is housed in a bespoke temporary structure, which is located in Regent’s Park and benefits from having a natural light source, avoiding the atmosphere of a trade show, thus making the fair both lively and energetic.

London-based creative design consultancy Universal Design Studio are the appointed architectural team for Frieze London 2014. Since its first year Frieze London has also been fortunate enough to work with a series of talented architects: David Adjaye, Jamie Fobert and Caruso St John, who are well known for their work on museums and art galleries. The architects’ brief is to make the fair an inviting and unique experience. Each year there are eye-catching changes to the design, décor, entrance and spaces such as restaurants and cafes. The architects
have the opportunity to experiment and this adds to the experience of the fair.

Who are the Frieze London architects?


London-based creative design consultancy Universal Design Studio are the appointed architectural team for Frieze London 2014. From 2011–2013 London-based architectural studio Carmody Groarke were the Frieze London architects. Carmody Groarke were recipients of the prestigious Building Design UK Young Architect of the Year (YAYA) in 2007, the practise won two RIBA awards in 2010 and were last year named as winners of the International Emerging Architecture Award by The Architectural Review.

What are the annual sales figures?



Frieze London released sales figures following the first three fairs. However, the Directors came to regard such results to be misleading and inaccurate, as many sales are completed post-fair, and many galleries choose to keep their sales figures private. From 2006 the fair has not released sales figures. Whilst the fair is a commercial venture, the fair equally relies on the relationships with collectors and curators made by participating galleries at the fair.

How are the galleries selected for the fair?



Around 500 galleries apply each year for the fair. Each year the application form is posted on the website in December, the application deadline is in February and the selection is made in April. There is then an appeals procedure in late April. The selection is made by a committee of gallerists who participate in the fair; the fair Directors chair the meeting but do not vote.

Who is on the committee?


The 2014 Selection Committee is:
Marcia Fortes, Galeria Fortes Vilaça, São Paulo
Cornelia Grassi, greengrassi, London
Carol Greene, Greene Naftali, New York
Philomene Magers, Sprüth Magers Berlin London
Niklas Svennung, Galerie Chantal Crousel, Paris
Gigiotto del Vecchio, Supportico Lopez, Berlin
Nicky Verber, Herald St, London

What are the sections in the fair?

In 2014 the Fair will be made up of 3 sections, the main section, Focus and Live.

What is the main section?

Exhibitors in the main section are commercial galleries of any age, representing an international programme of artists.

What is Focus?

Focus is a section for young galleries and emerging artists, made up of solo and group stand proposals, specifically conceived for the fair. The section has a flexible fee and application structure taking into account the needs of emerging galleries. Depending on the age of the gallery, those formed either in or after 2002 and 2006 are eligible to apply for different stand sizes, proposal types and price levels. The section has two advisors.

Who are the Focus advisors?

In 2014 the Focus advisors are curators Raphael Gygax and Tim Saltarelli.

What is Live?

Live is a new section in 2014, with galleries presenting ambitious live participatory works in an art fair context. Read the frequently asked questions about Live: Live FAQs

What was Frame?

Frame was a section dedicated to galleries aged eight years or younger who presented solo projects. In Frieze London the section ran from 2009-2013. In 2014, Frame will no longer continue but Focus has evolved to account for the needs of emerging galleries.

What is Frieze Foundation?



Frieze Foundation is a non-profit organisation, which was established the same year as the fair (2003). The foundation oversees: Frieze Talks, a programme of panel discussions and lectures printed annually during the four days of the fair; Frieze Projects, a curated programme of site-specific projects by artists in and around the fair. Last year the Foundation will introduced the Emdash Award which is annually presented to an international emerging artist. The foundation also administers Frieze Music, Frieze Education and Frieze Film.

How is Frieze Foundation funded?



The foundation has received funding from a number of sources including grant bodies such as the European Union’s Culture 2000 programme and Arts Council, England. Specific areas also receive sponsorship, for example Cartier sponsored Frieze Projects from 2005–2010 and the Emdash Foundation are now supporters.

Who runs the curatorial programme at the fair?



The programme at Frieze London 2014 will be curated by Nicola Lees. It was curated previously by Sarah McCrory from 2010 to 2012, Neville Wakefield, from 2007 to 2009, and Polly Staple, from 2003 to 2006.

What is Frieze Education?



Frieze Education is part of Frieze Foundation. At Frieze London, Frieze Education has previously worked with the Serpentine Gallery in 2003 and 2004 as well as Camden Art Centre in 2005, 2006 and 2007. The programme has been developed to introduce children and young people to contemporary art in an exciting and fun way.

What is Frieze Music?



Frieze Music was established to develop the crossover between contemporary art and music. Frieze Music was originally created by Dan Fox, Co- Editor of frieze magazine, and Steve Mackey, producer and musician. Frieze Music’s varied programme has featured bands, avant-garde classical composer Karlheinz Stockhausen and pop series, such as that co-ordinated by Franz Ferdinand in 2004. Frieze Music has taken place during the week of the fair and attracted a wide audience.

What are Frieze Talks?



Frieze Talks are a daily programme of keynote lectures, panel debates and discussions featuring leading art-world figures, philosophers, and critical theorists and is presented by Frieze Foundation in collaboration with frieze magazine. Participants of the programme have included John Baldessari, Bridget Riley, Tino Sehgal and John Waters.

What is Frieze Projects?



Frieze Projects is a programme of artists’ commissions realised annually at Frieze London. This year Nicola Lees will curate the specially commissioned projects as well as the Emdash Award. From 2010 to 2012 Frieze Projects was curated by Sarah McCrory.

What is the Sculpture Park?


The Sculpture Park at Frieze London is located in the beautiful surroundings of the English Garden. It is within a three-minute walk of the main fair site and exhibits new works by both established and emerging artists represented by Frieze London exhibitors. In 2012, Clare Lilley, Director of Programme at Yorkshire Sculpture Park, selected the Sculpture Park. Entry to the Sculpture Park is free to the public.

What is the Stand Prize?


In 2013 the recipient of the Frieze London Stand Prize sponsored by Champagne Pommery was Cabinet, London. The prize was judged by a jury comprising: Defne Ayas, Director Witte de Witte Center for Contemporary Art, Rotterdam; Giovanni Carmine, Director of Kunst Halle Sankt Gallen and Michelle Cotton, Head of Programmes, First Site Colchester.

Does Frieze produce any publications to accompany the fair?



Each year Frieze publishes the Frieze London Catalogue, a guide to what is current in the world of contemporary art. The catalogue introduces over 300 artists from around the globe, with a critical text and colour illustration of their work. It also features interviews with Frieze Projects’ artists; provides details of all the galleries participating in Frieze London and has an index listing over 2000 artists. Frieze also published Frieze
Projects: Artists’ Commissions and Talks 2003-2005 as a record of the work of Frieze Foundation, featuring essays on the commissioned projects and texts from the lectures and panel discussions. The book serves as a valuable introduction to the critical debates in contemporary art. A second book in this series was published in 2009, entitled Frieze Projects and Frieze Talks 2006–2008, and features artists from Mike
Nelson to Richard Prince and speakers from Dave Hickey to Adrian Piper.

How do I get to the fair?


Tube
The Frieze London is less than five minutes walk from Regent’s Park tube station. Baker Street and Great Portland Street tube stations are also close by.
Buses
2, 13, 18, 27, 30, 74, 82, 88, 113, 139, 189, 205, 274, 453 & C2.

Bikes

Bike racks are provided within the park. The nearest docking stations for Transport for London’s cycle hire scheme are located next the tennis courts in Regent’s Park, towards Baker Street on Marylebone Road, next to Great Portland Street Underground station or on Albany street.

Car Parking

There are a limited number of Pay and Display parking spaces in the park. Car parking is free on the Inner and Outer Circles after 6.30pm. Public transport is very convenient for the fair and we recommend you use it where possible.
Frieze London is outside the central London congestion charging zone.

For further information about the boundaries of the zone and how it may affect your journey, please visit http://www.cclondon.com or call 0845 900 1234.


Coaches are not allowed into the park. The nearest drop-off point is Baker Street Station.

If I cannot get to London for Frieze London is there any part of it that I can still enjoy?



friezelondon.com offers podcasts of all Frieze Talks as well as details of Frieze Projects and Frieze Film. Frieze London also publishes a comprehensive guide to contemporary art Frieze London Catalogue, which is available from mid-September each year and can be ordered online at frieze.com or purchased from all good bookshops. For updates on Frieze London 2012, follow @friezelondon on twitter, become a fan on facebook and sign up to the Frieze email newsletter at frieze.com.